I am an experimentation lead interested in how behavioural insights and human-centred AI can be used to design ethical, impactful, and inclusive solutions.

I hold a PhD in Psychology from UNSW Sydney, where my research explored how the visual system is tuned to the statistical properties of natural scenes. This gave me a strong foundation in fMRI, psychophysics, and computational image analysis, skills I now apply to large-scale applied challenges in industry.

You can contact me here: zoey.isherwood[at]gmail.com

Research interests: visual perception, human-centred AI, behavioural science

Research techniques: RCTs, survey and lab-based experimentation, fMRI, psychophysics, data analysis